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This course will provide industry-specific knowledge of events planning and running. It will offer a comprehensive overview of events management, covering all types of event destinations, venues and operations. Specific attention is paid to the analysis, management and monitoring of the economic and tourism benefits of the events sector. Topics that will be covered include event management, planning, operations, logistics, quality management, coordination of HR, financial management and marketing of events, communications, and evaluation and impact assessment methods. Participants will also be given a wide range of event studies to learn from prior industry experience.
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