Digital Marketing Strategy
Given the digitalization of communication in today’s era, the course will provide an in-depth analysis of all digital media, such as social media, web display, affiliation, mobile marketing, email marketing, Search Engine Marketing, and digital TV.
The fundamentals of digital marketing communications, as well as the differences between digital and conventional marketing
communications will also be presented.
These new technological capabilities are applied in developing and implementing marketing strategies in an integrated way.
Given the digitalization of communication in today’s era, the course will provide an in-depth analysis of all digital media, such as social media, web display, affiliation, mobile marketing, email marketing, Search Engine Marketing, and digital TV.
The fundamentals of digital marketing communications, as well as the differences between digital and conventional marketing
communications will also be presented.
These new technological capabilities are applied in developing and implementing marketing strategies in an integrated way.
- Instructor: Theodore Papanestoros