Events constitute a major part of the tourism industry today. They range from small scale events such as local festivals and cultural events to major international sport events and international conventions. The organizations of special events require today a professional approach with the application of management and marketing principles. The unique characteristics of event management and marketing will be discussed and analyzed in this course
This course aims to analyze management and marketing principles necessary for successful organizations of special events. Issues related to strategic planning, marketing, funding, human resource management, operations of the special events, crisis management will be discussed and analyzed, with the use of case studies.
This course aims to analyze management and marketing principles necessary for successful organizations of special events. Issues related to strategic planning, marketing, funding, human resource management, operations of the special events, crisis management will be discussed and analyzed, with the use of case studies.
- Instructor: Prodromos Monastiridis